Grandma explains the Pretzel/Cabbage theme baske
November 16, 2008 | Leave a Comment
I am not the audience, and what I plan to do about it
November 12, 2008 | 12 Comments
I had a great time this past week attending BloodhoundBlog Unchained and NAR 2008. I was able to catch up with a lot of friends, meet some people who I knew only as avatars, and make some new friends. All in all, it was a very rewarding experience.
One thing occurred to me, however, as I was attending the panel discussions and presentations. It is something that I think I have been feeling for a while now, but it never really hit me until this past week– I am not the audience anymore.
Allow me to explain. For every single one of the panels that I attended that had anything to do with social media, I already knew the panelists. Most of the time, I not only knew them, but knew them very well. I read their blogs, or have had meaningful discussions with them about all things technology and real estate. In that way, I almost knew what they were going to say before they said it. This is only because either I had heard them say it before, or I had said similar things myself.
In a way, I could have looked at this as a let down. I could have said, “well, gee, NAR 2008 and BHB Unchained were a complete waste of time. I didn’t learn anything.” It would have been easy to say that. But it wouldn’t have been the truth.
I did, in fact, learned two very important things:
1) I learned that their is a much larger audience for this information than I ever expected. Two of the NAR panels I attended about social media had at least 150 people in attendance, probably more. That is more agents and brokers than I expected, quite honestly.
2) I learned that the “RE.net” is made up of people who are eager to share their knowledge and experiences with an audience, any audience.
The fact is, much of the discussion that has been happening around the RE.net has been occurring amongst basically the same folks for about a year or so. That’s fine.
What has been happening most recently, however, is that other folks are starting to listen-in. Other folks are starting to get curious and ask questions. It used to be that everyone was too busy working multiple offers and running buyer assembly lines to pay any attention to talk of things like social media.
Now, things are a bit different. People have more time to consider what they are doing, where they are spending their effort, and how the market will look in the future. As they make these considerations, they are beginning to look at the things that the RE.net has been talking about for years, and say, “hey, that sounds interesting, tell me more.”
That’s were I come in (and so do you).
I might not be the intended audience for many of the topics that were presented at NAR 2008 and BloodhoundBlog Unchained. That does not, however, mean that the audience does not exist. In fact, it is quite the opposite. I believe that we will see that audience grow exponentially over the next 12-18 months.
The growth of the audience means that I have a responsibility (and so do you) to share what I can with them; a responsibility to seek out those who are searching for knowledge, and give what I can.
The “RE.net” can continue to have its own conversations, but the really important thing is to expand those conversations to include those who can benefit most from the knowledge, those we have yet to friend on Facebook, those we have yet to follow on Twitter, those we have yet to meet in person, for they matter most. If our industry is to truly be changed forever, it is those who must be reached.
I might not be the audience, you might not be the audience, but believe me, the audience is out there. They are willing to listen, they just need someone willing to share.
Are you that person?
Vote for the Zebra in the Virginia Blog Brawl!
November 12, 2008 | 2 Comments
The first round of the Virginia Blog Brawl is up for voting. Check it out, and vote for your favorite Virginia real estate blogs (don’t forget to vote for the blog that you are reading right now). Voting ends Sunday at Midnight.
Ben Martin and the folks at the Virginia Association of REALTORS have come up with some really cool prizes. Plus, the contest features what I think is the greatest tag line in all of the blogosphere: “Deletion Before Dishonor.” ![]()
Dustin Luther, Jeff Turner, and Rudy Bachraty show you how to engage your clients with social media
November 10, 2008 | 2 Comments
This video is a recording of the session held by Dustin Luther, Jeff Turner and Rudy Bachraty at the 2008 National Association of REALTORS Conference and Expo. The session was all about how REALTORS can use social media to engage their clients. Dustin, Jeff and Rudy do an excellent job of explaining how social media can enhance the ability to engage, and also show folks how it can be used improperly.
The video is about an hour long. The session was an hour and a half, but I got there a little late. I was assured by Jeff that I got the best parts. ![]()
Diamond Dwellings brings social media to the NAR2008 Expo
November 9, 2008 | 1 Comment
This video is a recording of a live-stream that I did at the 2008 National Association of REALTORS Conference and Expo. The panel discussion was very lively, the questions were great, and everyone shared tons of great information and strategies about real estate and social media.
The panel was moderated by Matt Fagioli of Diamond Dwellings. The panelists were (L to R), Cyndee Haydon, Ines Hegedus-Garcia, Jeff Turner, and Teresa Boardman. All of these folks are heavily engaged in various forms of social media. There are plenty of little jewels throughout the discussion. The entire discussion is about 1 hour long.
Panelists show attendees how to blog for business at NAR2008
November 9, 2008 | Leave a Comment
This video is a recording of a live-stream that I did at the 2008 National Association of REALTORS Conference and Expo. The panel discussion was all about how REALTORS can successfully use blogging for business. Tons of great information and discussion of strategies and best practices.
The panel was moderated by Dustin Luther. The panelists (L to R) were Teresa Boardman, Jim Duncan, Ines Hegedus-Garcia, and Ginger Wilcox, all of whom are fabulous and successful blogging Realtors. The video is about 1 hour long. Sorry about the cell-phone feedback in the beginning (that stops about 3 minutes into the video). It is probably best listened to with headphones on.
Initial thoughts about #NAR2008
November 6, 2008 | 2 Comments
The Zebra Utters. . .
November 6, 2008 | Leave a Comment
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For Kari
November 6, 2008 | 1 Comment
November 6th is my favorite day of the year.
It is our Wedding Anniversary.
This will be the first year that Kari and I will be spending our Anniversary apart, me in Orlando for NAR 2008, and she back home, holding down the fort and closing homes
That sucks (the being apart part, not the closings part).
I will be thinking about her all day. I will also be thinking about that day, 4 years ago, when we were married; and the day, almost 12 years ago, when we began dating. It has be a glorious journey, and I can’t wait to see where it leads us in the future.
Kari makes me a better man, and I can only hope that I have made her proud to be my wife. I know how proud I am to be her husband.
Our wedding day is one of the most vivid memories of my life. I can remember, like is was yesterday, our first dance. Kari, this is for you. . .
Next stop: #NAR2008
November 5, 2008 | Leave a Comment
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