It’s NOT About YOU (in Black and White)
February 28, 2008 | 13 Comments
Check out the latest episode of Real Estate in Black and White, entitled, “It’s NOT about YOU.”
Episode #2 was a true video-style presentation, but for this episode, I went back to the roots of Real Estate in Black and White.
One idea I think that deserves more explanation is my concept of the “listing conversation” vs. “listing presentation.” I’ll be writing more about it later, but this episode of Black & White does a pretty good job of introducing the concept and explaining why I think it is important. It should be just enough to make you think a little, which is always a good thing.
Enjoy!
A Lesson in Honesty (In Black and White)
January 24, 2008 | 5 Comments
It has been 1 month since Episode #1 of Real Estate in Black & White. That episode generated some discussion. I took all of the comments and suggestions and let them ruminate for a while. Now, I am happy to share with you. . .
Real Estate in Black & White Episode #2– A Lesson in Honesty (or Why I Love my Dad):
Now for the rest of the story. . .
The game footage in the video was taken early in December at a game I worked at Fork Union Military Academy (that explains the attire of the crowd). During the game, Kari was taking footage of me so that I could review the tape after the game for evaluation (another reason I love her). She took the impromptu footage of my parents.
What You Should Know About my Dad
My Dad is a REALTOR, too. He is a property manager here in Charlottesville. So, when I use my Dad as an example of what a REALTOR should be, you can rest assured that he is representing the profession well.
My Dad is a good man. Part of that is because, above all things, my dad is an honest man. For as long as I have known him, I have never known him to tell a half-truth or spin anything. That’s not to say he can’t be diplomatic, but he never does anything at the expense of truth and honesty. This is true in everything he does, be it professional or otherwise, as the video clearly shows.
If you ask my Dad a question, you can rest assured that you are going to get an honest, straightforward answer. Hence the reason why you now know that my Dad believes the best referee is Norm Drucker, whether or not his son is wearing stripes.
You gotta love Dad.
REALTORS Could Learn a lot From My Dad
Honesty is a lesson that REALTORS would do well to learn and practice. This is more true than ever, given all the questions that our clients and the public have about the state and future of the real estate market. We have a duty to our clients to be honest and forthright with our answers, regardless of whether or not the truth is pretty.
Sometimes, I think honesty suffers in our profession because of the desire of REALTORS to please people. Look, nobody wants to hear bad news. Sometimes, however, bad news is exactly what people need to hear when it is the honest truth. As REALTORS, we have a duty to our clients and the public to be open and honest. Being honest on the individual, personal, level will do more to enhance the public perception of our profession than any PR campaign could hope to achieve.
Honestly, REALTORS should be more like my Dad.
The Dangers of Blogging in Black and White
December 21, 2007 | 14 Comments
Okay, so yesterday I posted the first episode of “Real Estate in Black and White.” Over all, I think people liked it. I am working on some new episodes for the future.
When I first showed it to my wife, Kari (also a REALTOR), she loved it. Actually, the idea for using “The Girl from Ipanema” as the soundtrack was all hers. Truth be told, she is usually the inspiration or source of most of my best content. Being the very loving (and also very witty) person that she is, she decided to do a little “remix” of my first episode.
She has titled it, “The Dangers of Letting Your Husband Blog.” The ugly mug is mine, but the storyline and the slides are hers.
Those of you who know Kari will find her humor in it right away. Those of you who don’t know her will wish you did. As if I needed another reason to love her.
Oh, and in case Greg was wondering, this one really IS for the RE.net blogosphere.
How To Sell Your Home in Black and White
December 20, 2007 | 34 Comments
I am pleased to present the first episode of “Real Estate in Black & White.”
Episode #1– How to Sell Your Home
I hope you like it. If you do, I encourage you to share it with everyone you know.
Real Estate In Black and White
December 20, 2007 | 1 Comment
I am going to start doing what I hope will be a regular series of video posts entitled, “Real Estate In Black & White.”
Why, “Real Estate in Black & White?” Well, I’m glad you asked–
1) There are some issues in real estate that are black and white. They really are that simple. I want to share with people a memorable way of thinking about them.
2) The old rule– KISS (Keep It Simple, Stupid). Nothing is more simple than black/white.
3) I’m a Zebra. If you need further explanation on that one, you may have a tough time with the series :-).
Episode #1 will be arriving shortly. Just to give you a hint, it will be entitled, “How to Sell Your Home.”
I hope you enjoy. If you do, I hope you pass it along to all your friends.






