Do Inspired Work

March 8, 2007 |

One of the things I like about real estate is that success is left up to me. There is no safety net. This fact can be scary and exhilarating at the same time, but it makes for an interesting work life. Because I know I am responsible for my own success, I know that it is up to me to keep myself as motivated as possible, and to search perpetually for new ideas that could make my business better. Truly inspired work can be some of the most effective and productive work a person can do. There are sometimes little moments of inspiration arising from the most unexpected places that serve to enhance the way I work or the things I do.
One such source of inspiration for me is BMW. Because my wife and I are members of the BMW Car Club of America, we are constantly exposed to the culture of BMW, both popular and corporate. I am always impressed by what I call the “BMW Experience.” BMW is a quality company from the top down. It may start in Munich, but it doesn’t end there. It continues right behind the steering wheel and even beyond.

For me, the thing that makes BMW such an inspirational company is their unwavering focus on the driver. BMW knows that their company lives and dies with the driver of the ultimate driving machine. To that end, the entire company is centered around the driving experience. They listen to what their drivers want, need and expect. They then take that information and use their knowledge and experience to exceed drivers’ expectations. This total commitment also means that they are committed to the driving experience outside of the car as well. From the sales associates, to the mechanics, to the corporate and club publications, everything is centered around delivering a high-quality experience.

The BMW experience inspires me to strive for a similar commitment to my clients and customers. The real estate industry has long be known for focusing on the transaction, and not so much on the people involved in the transaction. That must change. Real estate is one industry that lends itself perfectly to being a people-oriented business because it relies so heavily on personal interaction. When it comes right down to it, real estate isn’t about houses, it is about the people who live in those houses. The focus shouldn’t be on listings or sales, but on the people who choose to list and buy.

Sure, an agent could choose to focus on production and sales numbers. After all, we all have to eat, don’t we? If, however, the urge to produce comes at the expense of the positive experience that customers and clients deserve, success will be fleeting. That same agent could also choose to focus on delivering an experience for customers and clients that exceeds expectation. This unwavering focus on customers and clients will serve to bolster the success and longevity of that agent’s reputation and career.

BMW is one of my inspirations, and hopefully that inspiration will help me achieve my goals. Like I said, inspired work can be some of the best work a person does.

Where will you find your inspiration?

[tags] real estate, realtor, charlottesville, virginia, bmw [/tags]

Posted by Daniel | Filed Under Industry Issues 

Comments

2 Responses to “Do Inspired Work”

  1. Craig Schiller on March 13th, 2007 6:57 am

    Congrats on this weeks Carnival.

    Good stuff is going on… I am gonna have to come back and check it out.

    And make some links.

    Me (Craig)

    [Reply]

  2. 33rd Carnival Is Up | The Real Estate Zebra on May 24th, 2007 11:59 pm

    [...] The 33rd Edition of the Carnival of Real Estate is up at Phoenix Real Estate Guy. Jay did a great job this week, giving the carnival a poker theme. My post, Do Inspired Work, made the cut, coming in as “Three of a Kind.” Great work, Jay; and great work by all of the bloggers. Check it out. [...]

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