How To Sell Your Home in Black and White

December 20, 2007 |

I am pleased to present the first episode of “Real Estate in Black & White.”

Episode #1– How to Sell Your Home

I hope you like it. If you do, I encourage you to share it with everyone you know.

Comments

34 Responses to “How To Sell Your Home in Black and White”

  1. Dale Chumbley on December 20th, 2007 10:32 pm

    Daniel,
    That is hilarious! Very clever and nice impact. I’m looking forward to more in the series.
    Take care,
    Dale Chumbley

    [Reply]

  2. Frances Flynn Thorsen on December 20th, 2007 10:35 pm

    Brilliant … simply put and saying it all! I am going to save the embed code and post it later, thanks!

    [Reply]

  3. Lani Anglin-Rosales on December 20th, 2007 10:41 pm

    GENIUS! Keep these up- you’ve found the winning formula!!!!!

    How did you not smile, laugh or giggle during production? That’s always what’s hard for me…

    [Reply]

  4. Jeff is right. Daniel is onto something… « 4realz.net on December 21st, 2007 12:17 am

    [...] December 20, 2007 by Dustin special with his first Black & White video: [...]

  5. Brian Brady on December 21st, 2007 12:40 am

    Ahhh…sage advice.

    Excellent presentation

    [Reply]

  6. Tempe Agent News : Pricing your home to sell on December 21st, 2007 4:01 am

    [...] video advice on pricing your home to sell.  Posted: Thursday, December 20, 2007 3:50 PM by Rod Rebello Filed under: Real Estate, For [...]

  7. Brian LeBars on December 21st, 2007 4:13 am

    Very cool. Maybe we can add Green as well?

    Cheers!

    [Reply]

  8. Andy Kaufman on December 21st, 2007 5:32 am

    Daniel’s in the basement
    Mixing up the video

    I’m on the pavement
    Thinking about commenting

    [Reply]

  9. mkp on December 21st, 2007 7:07 am

    Nice. Very “real” presentation with a succinct message. Well done.

    [Reply]

  10. Selling Your House In Black and White on December 21st, 2007 8:06 am

    [...] Daniel Rothamel’s little video is sweeping the Real Estate Blogs… [...]

  11. Greg Tracy on December 21st, 2007 8:23 am

    Very well done!

    True to the title, true to prudent selling advice. Some things really are that simple…

    [Reply]

  12. The Dangers of Blogging in Black and White — The Real Estate Zebra on December 21st, 2007 7:54 pm

    [...] so yesterday I posted the first episode of “Real Estate in Black and White.” Over all, I think people liked it. I am working on some new episodes for the [...]

  13. Kim Sullivan on December 21st, 2007 9:41 pm

    Dan-
    simple and brilliant. just adorable! I love your concept. thanks!

    [Reply]

  14. ines on December 21st, 2007 10:17 pm

    OK Daniel - make believe this is a trackback - : )
    http://www.miamism.com/how-to-sell-your-home-in-black-and-white

    [Reply]

  15. Liz Luby on December 21st, 2007 11:33 pm

    Wow. Real Estate Bloggers can be quite a critical audience, which is good, because I’m looking to consider and learn. I understand both sides. Our sellers who are over forty would likely be insulted. But I will say that I respect that you’re doing something different. I think your approach would probably appeal to my intelligent 25 year old sister and her very social and artsy digital photo taking friends who are all goof ball smart a%$$ fairly recent college grads whose fingers are tragically glued to their I-phones. The thing about these girls is that they’re making lots of money and they like to spend it - on clothes & jewelry, at restaurants and bars and they’re starting to buy homes. I’m sure you’re production will evolve over time and I respect your recognition of the set that’s becoming tomorrow’s home buyers and sellers. I don’t know if these thoughts will put me in the in-crowd or the out-crowd of real estate bloggers. I’m not even on that level and we shouldn’t even care, right? Just learning as I go.
    From Chicago,
    Liz

    PS…I’m not dissing my sister. She’s great!

    [Reply]

  16. Tempe Agent News : Pricing your home to sell revisited on December 21st, 2007 11:43 pm

    [...] had a post on my site pointing to a short creative video with a simple message emphasing not to overprice your home when selling.  Some in the blogger [...]

  17. Liz Luby on December 22nd, 2007 12:24 am

    One more thing…and at the risk of being annoying I’ll go ahead and say it with a wince. If you know someone who needs a good REALTOR in the Chicago area, please feel free to give me a call. I’d be happy to reciprocate. Isn’t that another reason why appealing to the REALTOR audience on your Real Estate blog is a good thing?
    Happy Holidays,
    Liz

    [Reply]

  18. There's a difference between Clients and Cohorts - Gasp! on December 22nd, 2007 2:05 am

    [...] are flying all over over the real estate bloggy world about this video by Daniel Rothamel, which led to this post by Lani Anglin and this post by Jeff Brown and this post by Joel Burslem, [...]

  19. Joseph Ferrara.sellsius on December 22nd, 2007 4:14 am

    Proof that one can be better than the ninety and nine.

    Innovation, creativity, individuality, risk taking, non-conformity, independence, authenticity will always prevail, despite the self-proclaimed arbiters of taste.

    “The present day composer refuses to die.” (Edgard Varese)

    [Reply]

  20. Fan of Bobbie D on December 22nd, 2007 7:05 am

    Subterranean Homesick Blues video is much better and was done 30 years ago. Your kinda ripping off a very old concept.

    That being said, the idea of adding video content to your website on a variety of topics is a good one.

    The information is old. Ethical agents have been telling Sellers the Truth and pricing homes right for years.

    [Reply]

  21. Kristal Kraft on December 22nd, 2007 7:51 am

    There is brilliance in simplicity. Price always forces sale.

    [Reply]

  22. Some of the Many Are Consumers | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments on December 22nd, 2007 8:38 am

    [...] no less guilty than the producer of the video; I was among the pack(#5), cheering on the producer for his [...]

  23. Daniel Rothamel on December 22nd, 2007 8:54 am

    @Bobbie D fan–

    You are not the first person to tell me that. I am going to have to find the video. To be quite honest, I had no idea that Dylan had done something similar. No intention on ripping anything off. I’ve never been a big Dylan fan. I’m gonna have to check it out. Thanks for pointing out the reference.

    “Speed kills.” is old information, too. That doesn’t make it any less relevant.

    As for ethical agents, that subject is a whole different ball of wax.

    [Reply]

  24. Benn on December 22nd, 2007 11:24 am

    At the risk of sounding condescending, I am really proud to have you on agent genius. You continue to elevate yourself and the profession. Criticism of your video should be taken in stride, and used to make better what was great. The only real negative I heard today was Dylan stood open faced to the camera, and changed the cards, you could see his face, his expression and his time with the music- a few folks seemed to miss your eyes and needed them to understand your sincerity. Just a bit of something constructive to chew on. Thinking about some of the spew from the re.net, this may have been the key element they also missed but could not articulate for whatever reason. I cannot wait to see your next video.
    Benn
    agentgenius.com

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  25. Athol Kay on December 22nd, 2007 12:32 pm

    I think Benn’s comments on eye contact is excellent.

    [Reply]

  26. keith on December 22nd, 2007 4:57 pm

    WHATEVER YOU DO DON’T LINK TO SWANN’S BLOG!

    He used you in a classic linkbait - now all the realtors will link to his blog and that’s all he wants

    Great video. If more realtors simply told the truth like this, people wouldn’t hate and distrust realtors like they do.

    [Reply]

  27. Bryan on December 23rd, 2007 2:41 am

    oh brother where art thou? again, your humor is funny just as the other video by Kari. To those that can’t laugh and think you are talking down to clients, perhaps they should think about how many homes are overpriced…you aren’t asking for much, just trying to raise the bar…hahaha I liked it!

    [Reply]

  28. Thanks To Greg Swann : agentgenius.com on December 23rd, 2007 10:04 am

    [...] doubt you’re all sick of the way the uproar over Daniels little video has distracted us all from the important coverage of the Jamie Lynn Spears pregnancy. So I’ll [...]

  29. Yatter Matters » Blog Archive » FAQ Sound Bites on December 23rd, 2007 1:24 pm

    [...] couple of days ago I posted a video created by Daniel Rothamel of Real Estate Zebra. Since that post all a virtual war of words broke loose in the Real Estate community about its [...]

  30. Bob Broad on December 24th, 2007 10:00 pm

    For buyers, it’s location, location, location. But for sellers, it’s price, price, price. I’m interested to know what tools you use get your pricing right. The MLS systems are pretty elementary … more art than science. We create our own data cube from which we run some statistical analysis to help supplement what we know from being in the market.

    I’m in Portland, OR. … and interested in collaborating with other agents around the country on analytical tools to help our clients arrive at the best pricing decisions for them.

    [Reply]

  31. Joe Peffer on December 25th, 2007 2:07 am

    wow. not sure what all the hullabaloo is about. it’s cute, on target and speaks the truth. what’s next? if love=house and house=money, then does love=money?

    [Reply]

  32. leanne on December 28th, 2007 7:41 am

    Oh please! It’s YOUR video, so if you want to keep doing the cards without eye contact, keep doing it your way.

    Personally, I like the odd feeling of wondering what the guy with the cards is thinking and doing, but not being able to tell …. so that’s a vote for continuing the way you are.

    [Reply]

  33. A New Era for The Zebra : The Real Estate Zebra on January 7th, 2008 10:44 pm

    [...] all came about as a result of my “How to Sell Your Home in Black and White” video post, and the ensuing discussions I had with people. I made that video for the real [...]

  34. A Lesson in Honesty (In Black and White) | The Real Estate Zebra on January 24th, 2008 9:44 pm

    [...] has been 1 month since Episode #1 of Real Estate in Black & White. That episode generated some discussion. I took all of the comments and suggestions and let them [...]

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