daniel rothamel nicole nicolay on stage at agent reboot

Me and Nicole on stage at Agent Reboot San Francisco

Last week I was in San Francisco at Inman Real Estate Connect.  I had a fabulous time, as usual.

My week began with something a bit different than previous years.  See, in previous years, there was Real Estate Barcamp, and then Bloggers Connect.  Sure, there was still an RE Barcamp to go to, but I spent last Monday launching a new venture for me– Agent Reboot.

Agent Reboot is a one-day show produced by Inman News.  It is a one-day show packed with panels and presentations designed to help agents and brokers get a handle on their digital marketing and new media so that they can reboot their businesses for success in the future.

The cool thing is that Agent Reboot is actually going to be a series of one-day shows traveling all around the country.  So, there won’t just be one Agent Reboot– there are 12 Agent Reboots!

San Francisco was the first show.  From there, Agent Reboot will take place in Los Angeles, Seattle, San Diego, Denver, Las Vegas, Portland, Houston, Chicago, Boston, Ft. Lauderdale, and Washington DC.

What’s my role at Agent Reboot?  I get to be a host for the show!  In fact, I’ll be the host for the shows in Denver, Houston, Chicago, Boston, Ft. Lauderdale, and Washington DC.

I’m splitting the hosting responsibilities with the lovely and talented Nicole Nicolay.  You might know her as @Nik_Nik.

Since the San Francisco show was the kickoff for the entire Agent Reboot series, we wanted to get things started right.  So, Nicole and I teamed up to host more than 500 excited agents and brokers as they learned all about digital marketing and new media.  It was a ton of fun.

Nicole and I got the whole thing started with an introduction that was designed to show the audience how the evolution of business communication was a lot like the evolution of one of Nicole’s favorite pastimes– dance.

We had a lot of fun putting together the intro and performing it, so I hope you’ll find the video both entertaining and informative. . .

I’ll be writing a lot more about Agent Reboot over the next few weeks, as the shows really get rolling. In the meantime, you can find out more about the events by visiting AgentReboot.com, checking out the Agent Reboot Facebook Page, or following the #agentrb hashtag on twitter.

Agent Reboot in San Francisco rocked, and you can bet your bottom dollar that we’ll be brining the same energy and fabulous content all over the country, and probably a city near you, over the next few months. I hope I’ll see you there!

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That’s a picture of the plane I’m supposed to be on right now, heading to Dulles and eventually to San Francisco. The plane is here, the crew is not. :-(

I’m heading to Inman Real Estate Connect (RealEstateConnect.com), and to co-host the first Agent Reboot (AgentReboot.com).

It’s going to be a ton of fun, and there will be plenty of learning going on, if I ever get there. . .

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"Google" by Hugh MacLeod

This cartoon arrived in my inbox this morning courtesy of Hugh MacLeod. I thought it was quite appropriate.

If you’re spending your life trying to create the next Google, or the next Twitter, or the next Keller Williams– STOP.

Google didn’t get to where it is by trying to be the next Microsoft.
Twitter didn’t get where it is by trying to be the next AOL IM.
Keller Williams didn’t get where it is by trying to be the next RE/Max.

They all paved their own path. They all achieved success not by being the next big thing, but by being themselves, first and foremost.

There is a lesson in that for all of us. Don’t chase success by trying to be like something or someone else, make your own path. Be yourself.

Achieving success by being yourself is much more rewarding, and a heck of a lot more fun, too.

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I’m writing this post from the WordPress iPhone app. I wanted to give it a shot, and I thought this might be a good way to do it. I figure that having an iPhone app for posting stuff here let’s me wrote about things briefly, as I’m thinking about them. So, on with my post. . .

I was reading some things on various blogs talking about web 2.0, and it’s impact (or not) on the real estate industry. This seems to be a perpetual debate on the web, which in and of itself, seems ironic, since many folks make arguments against web 2.0 using the very tools they claim don’t work; but I digress. . .

My issue here is that I can’t understand why there is this conflict between 2.0 and 1.0, “old school” and “new school.” There are those from each camp who point to the other and profess their imminent demise. It’s dumb, really.

Technological innovation doesn’t work that way, usually. When the television appeared, the radio didn’t cease to exist. When the typewriter appeared, we didn’t throw all our pens into the fire.

Let me make this as clear as I possibly can: 2.0 tools will NEVER replace the face-to-face human interaction, relationship creation, and fundamental interpersonal skills required to be successful in real estate. Ever.

But they were never meant to do that, either. The tools that we have today are just that, tools. They are here for us to use to make our lives and businesses better, if we want to use them. They are here for us to integrate into our business practices when we can, not as a means of replacing what is making us successful.

I can’t figure out people insist that it must be one or the other.

What the heck are we so afraid of? Why is this so hard to understand?

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Please Help Joe Ferrara and His Family

by Daniel Rothamel on May 10, 2010 · View Comments

in Love,Social Media

Joe Ferrara and his family need our help

One of the most wonderful things about my odyssey through the blogosphere has been the friendships I have created along the way. One of the first friendships I formed was with Joe Ferrara. Right now, Joe and his family desperately need our help.

Joe was recently diagnosed with a malignant brain tumor. He is currently in intensive care. Obviously, his family can use whatever support we can give. Jay Thompson has a post with all the details on Joe’s condition.

Joe is truly one of the good guys. I have always known him as a kind and generous person, aside from his brilliance as a businessman and a lawyer. It made me very sad to learn of Joe’s situation and I am going to try and help him and his family however I can. I am doing it because I know that Joe would do the exact same thing for me, if things were reversed. I know he would do the same thing for you, too.

Please, consider donating whatever you can to Joe and his family. Every little bit will help. Please.


Again, for more information, please visit Jay Thompson’s post.

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Yesterday, I had the pleasure of giving a presentation as part of Virtual RE Barcamp. I talked about social media, and specifically, how some of the lessons I’ve learned from raising Ava make good lessons for using social media, too.

Some people who weren’t able to attend the live presentation asked me if I was going to have a recording of it. Luckily, I was smart enough to think of recording it as I was doing it. :-)

So, if you want to watch the presentation in its entirety, just click the play button below. The whole thing is about 45 minutes long. Let me know what you think!

This text will be replaced

Sorry there is no embed link. If you want the embed code, let me know, and I’ll send it to you.

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You might have noticed a new look here at www.RealEstateZebra.com.

I’ve been wanting to do something new with the logo for a while, and my good buddy, Mike Price (@mlbroadcast), was the perfect guy to do it. Mike is brilliant when it comes to graphic design for logos. He’s designed just about all of the REBarcamp logos.

I asked if I could hire him do something for me with Real Estate Zebra, and he agreed.

I think that it came out beautifully. It is exactly the type of thing I was looking for. I love black and white (obviously), but I wanted to add just a bit of color, and Mike came up with the perfect solution. He was also patient enough to put up with me as I agonized over different color options.

Let me know what you think of the new logo, and let Mike know, too!

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I made this video today in order to thank Wayne Holt for a very thoughtful gift that he gave me. Wayne ROCKS!

I wish that YouTube wouldn’t have cut me off at 1:30, but alas. After that, Ava went down for a nap. As much as I love Wayne, I wasn’t about to film a video with a cranky LilZebra. :-)

My point remains the same though- social media was, is, and always will be about the relationships. What you do once those relationships are established is up to you. Wayne did something extremely thoughtful that I will always remember.

What will you do?

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An Inside the Zoo update: Archive is Live

by Daniel Rothamel on March 2, 2010 · View Comments

in Inside the Zoo

You may remember that, a few weeks ago, I started an email newsletter called Inside the Zoo. Things are going quite well, which makes me very happy. I’ve sent out 4 editions of Inside the Zoo, and the response has been great. There are now more than 50 folks who have joined me Inside the Zoo.

In the first big development for the Zoomates, I’m adding a new feature for anyone who subscribes– the Inside the Zoo Archives. This way, folks who subscribe can go back and look at past editions and get caught up. It also means that folks have a place to go if they want to reference something I mentioned or shared in one of the emails. I asked the Zoomates what they thought about the idea, and the response was overwhelmingly positive, so I’m glad I could make it happen.

Obviously, if you want access to the Inside the Zoo Archives, you’re gonna have to subscribe. If that sounds good to you, just go here.

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If you want to start a debate among baseball purists, bring up the designated hitter.

If you want to start a debate among Realtors, bring up professionalism.

Frankly, I’m sick to death of both discussions.

I really think that, as an industry, we need to move past the whole “we need a higher degree of professionalism in real estate.” It’s a pointless argument that will never be resolved. The only thing that it does is allow us to pat ourselves on the collective back. The discussion certainly doesn’t do anything to improve professionalism. The reality is that the ones even participating in the discussion don’t need to improve their professionalism, anyway.

Don’t even get me started on “increasing the barrier to entry.” That’s another pointless argument. Basically, it is elitism. It screams of– “I didn’t have a high barrier to entry, but I feel really cheated by all the educational/professional training I did undergo that I feel is being wasted in real estate, so we should really make people go through a bunch of training so that I can feel better about myself.”

I know what I’m talking about, because this is exactly how I used to feel.

Then I got over myself and moved on to more important things.

Professionalism doesn’t matter nearly as much as you think

Clients don’t care about your professionalism. Well at least, not in the way that you think they do. Sure, they want you to be honest, truthful, respectful, dependable, etc. They want you to be all of those things. They also assume that you are going to be all of those things. They are going to assume, and then demand, a certain level of competence. Your responsibility is simply to meet and (hopefully) exceed their expectations.

The professionalism of your colleagues has very little bearing on whether or not you are professional and meeting your clients’ expectations. Sure, you might have clients that were burned by a bad apple or two, but hey, welcome to the real world.

I’ve got news for you, not everyone takes their profession as seriously as you do. So what? Screw ‘em. You worrying and complaining about them isn’t suddenly going to transform them into conscientious professionals.

You can talk about increasing the perceived level of professionalism all you want, you can raise the barriers to entry as high as you want, but there is always going to be someone at the bottom of the ladder. If you’re not careful, you might find out that it’s you someday.

We don’t need increased professionalism among Realtors. There are tons of extremely competent, extremely professional, Realtors out there who treat their profession as a career, not just a job. They hold their clients interests above everything else, every time. I know this. I meet them all the time.

Let’s concentrate on things that really matter

Stop worrying about professionalism. It’s a distraction from what really matters.

If you really want to increase professionalism in the industry, it starts with you.

If you do what you do to the best of your abilities, and do it better than your competition, all the “unprofessional” Realtors out there won’t be able to compete with you, and natural selection will take care of the rest.

The few unprofessional Realtors out there really don’t matter to you. Unless they somehow become a majority of the profession, which I don’t see happening, they are simply irrelevant. They obviously don’t care, which means you have no obligation to care about them.

I can’t speak for you, but I’d much rather spend my time talking with and about the vast majority– the really awesome Realtors that I meet all the time who totally rock the real estate industry. It’s time to start talking about them.

We don’t need more professionalism among Realtors. What we need to do is spend more time with the real professionals.

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