From the category archives:

marketing

Some marketing advice for Realtors: Use your voice

October 2, 2009

Some people watch referees and think that the only time they are really doing officiating is when they blow the whistle.  Nothing could be further from the truth. One of the lessons that the best referees learn very early is that the most critical tool a referee has is not the whistle, but the voice. [...]

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Some brief thoughts on Facebook Fan Pages for REALTORS

June 29, 2009

Todd Carpenter, the Social Media Manager for NAR, wrote a brief post on one of the NAR blogs all about the recent flurry of Facebook Fan Page invites. I left a comment there, but wanted to address the issue here, too. I made this brief video to share my thoughts about Facebook Fan Pages for [...]

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Diamond Dwellings brings social media to the NAR2008 Expo

November 9, 2008

This video is a recording of a live-stream that I did at the 2008 National Association of REALTORS Conference and Expo. The panel discussion was very lively, the questions were great, and everyone shared tons of great information and strategies about real estate and social media. The panel was moderated by Matt Fagioli of Diamond [...]

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Panelists show attendees how to blog for business at NAR2008

November 9, 2008

This video is a recording of a live-stream that I did at the 2008 National Association of REALTORS Conference and Expo. The panel discussion was all about how REALTORS can successfully use blogging for business. Tons of great information and discussion of strategies and best practices. The panel was moderated by Dustin Luther. The panelists [...]

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Forget Real Estate 2.0. How about we try 1.5 for a while?

November 3, 2008

Baketball referees, by and large, tend to be very confident people. Confidence is pretty much a prerequisite for survival in the world of sports officiating. Confidence is a good thing, but it can also get you in trouble. I remember when I first started officiating high school basketball. Like every other referee, I started out [...]

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Is this really how people want to conduct a real estate search?

October 6, 2008

Here in the Charlottesville area, the largest real estate publication is owned and operated by the Charlottesville Area Association of REALTORS. It is called the “Real Estate Weekly.” The Real Estate Weekly (REW) is exactly what you might expect it to be- dozens of pages of ads by real estate and mortgage professionals, with some [...]

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Jimmy Buffet might help you sell more real estate

September 3, 2008

I spent most of my Labor Day with the Parrot Heads at a Jimmy Buffet concert at the Nissan Pavilion. Kari and I aren’t huge Buffet fans (with the exception of a few songs) but my Mother-in-Law, Patsy, is a Parrot Head. We got the tickets for Mother’s day, and Jimmy Buffet on a holiday [...]

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Will the Real Estate Industry Just Serve Up a Bunch of Meatball Sundaes?

May 29, 2008

While I has some free time last week, I did something that I love to do, but hadn’t done in a while– I read an actual, real-life, hardbound BOOK. Amazing! The book that I chose to read was “Meatball Sundae” by Seth Godin. I’m going to skip the Seth Godin introduction, and just assume that [...]

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